Facebook Conversions API will help you get event and conversion data to Facebook Ads Manager while maintaining user privacy.

Before setting up Facebook Conversions API, you’ll need to install Facebook Pixel using Business Manager.

You can set up Facebook Conversions API In Ads Manager. Go to your Events Manager and click on settings. When you scroll down a bit, you’ll see information about Facebook Conversions API.

Facebook has partner integrations with platforms like WordPress, Zapier, WooCommerce, etc… If you want to set up Conversions API through one of these platforms, Facebook has an automatic setup process for each one. Just click on the platform you want and follow the prompts.

If you are using a platform without a native integration or want complete control of your Facebook Conversions API implementation, you’ll have to set it up manually, which will require coding knowledge.

If you don’t have coding knowledge or access to a developer, you can try Zapier’s Facebook Conversion integration, which you can “custom” integrate without any knowledge of coding. Custom implementation has its own benefits. Try what works for you. Hope this answers your question.