Instagram marketing is promoting your brand in a way that is alluring to your followers/target audience. Instagram is more than just photos and videos: you need to work on captions, key hashtags, interacting with followers, and actively building an engaged and growing community. Always try to keep your content strategy consistent, and don’t hesitate to test new strategies (be aware of your competitors).

Although, instagram is extremely popular, don’t fall for its popularity only. It’s not a platform for everyone meaning, if your target audience doesn’t use this social media platform. So, before investing your time and effort on Instagram, reconsider your decision or plan wisely.

As you’re curious to know about some best practices for marketing through Instagram, I’ll tell you about what works in the longer run.
Identify your target audience, draw some conclusions from your social media platforms to date, and prepare a brief competitive analysis. If you complete these three tasks well, you can get a lot of data and analytics to work on. Apply these to your strategy moving forward, and repeat every now and again.

While contents from other social media platforms may be of help, remember that each network has its own algorithm. What works for your brand on Facebook is likely to resonate on Instagram (in a slightly different form), but don’t take it lightly.

Instagram has some potential to attract customers for your business, at the same time, you need to take care of the quality of your brand and how you optimize and maintain it on regular basis. With the help of all these things, you can learn to market on a hot platform like Instagram!

Good luck!