If you do multiple channel marketing for your business, then you simply can’t ignore Google ads.
In order to get maximum results from your Google ads campaigns, you need –

i) To know how different Google ads metrics are calculated
ii) Have to experience oof how Google ads really work
iii) To know, how different campaigns, ad groups, landing pages, and keywords are iv) analyzed and optimized for traffic and conversions.
iv) You have an idea of the Best Google Ads Agency in India to get effective results for your ads.

Now, the question is How do Google ads work?
Basically, in Google ads, you choose target keywords and bid on them, based on the amount of money you’re willing to spend on your ads. You choose keywords that are relevant to your business or phrases that are often used in search queries related to your product or services. When a user performs a search that contains your keywords, your ads will appear above organic search results on search engine result pages. This will help you to increase your potential for attracting more new customers.

Key factors to evaluate your Ad rank –

a) Your bid – When you set your bid, you’re telling Google ads the maximum amount you’re willing to pay for a click on your ads. How much you actually end up paying is often less, and you can change your bid at any time whenever you want to.

b) Ad quality – Google ads also look at how relevant and useful your ad and the website it links to are to the person who will search it.

c) The context of the search – With the ad auction, context matters. When calculating Ad rank, we look at the search term the person has entered, the location of the person, the time of the search, the type of device they are using for the search, and the search results that show on the page, and other user signals and attributes.

d) Ad extension impact – When you create your ad, you have the option to add additional information to your ads, such as phone numbers, or more links to your specific pages on your site.