Keyword research is at the core of pay-per-click marketing and SEO practices.

The 6 Best Keyword Research Tools:

1. WordStream’s Keyword Tool (free)
The WordStream keyword tool allows you to target certain niches (groups of related keywords), gives you further suggestions, and also allows you to group them based on a common theme for easy ad group launches.

2. Soovle (free)
Soovle allows you to explore the most typed-in keywords on multiple search engines based on the keyword root you give it. Not only is it a great keyword research tool to use, but it’s also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas.

3. Ubersuggest (free)
Ubersuggest takes any keyword you give it and immediately gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword.

4. Serpstat ($19)
Serpstat is an all-in-one SEO platform, and keyword research is one of its functions. This tool has some unique features that can help you optimize your website and get ahead of your competitors’ sites as well. Unlike similar tools, Serpstat is a page-oriented platform for in-depth competitive analysis.

5. Google Keyword Planner (free)
The Google Keyword Planner is sometimes regarded as the alpha of keyword research tools. You must have an AdWords account to access it. The Google Keyword Planner will show you some stats like average monthly searches, competition level (high, medium, or low), the average cost per click, and more.

6. Competitor Source Code (free)
This keyword research tool allows you to see what meta keywords your competitors could be using to try to rank organically. If you’re using Google Chrome as your browser, it’s super simple to right-click on a site and select “View Page Source. That’s it!

Happy research!