Facebook’s daily minimum expenditure limit is around Rs.40 (i.e., the minimum daily budget). The minimal daily ad budget, on the other hand, is defined by the ad goal selected: If someone has chosen to be charged for ad impressions, his daily budget might be as low as Rs.34. In India, the required daily (minimum) budget to be charged for interaction (such as clicks, video views, likes, and so on) is around Rs.167. If someone wanted to set more difficult goals, such as encouraging customers to claim deals, attend events, or download apps, the recommended daily expenditure would be around Rs.1329. (Of course, the amount charged per CPC or CPM is also a consideration.)
In India, the cost of Facebook ads has progressively risen in recent years, owing in part to the fact that Facebook now offers businesses the option of sponsored ads, right sidebar ads, and Page post ads. However, the increased ad costs have a modest influence on overall effectiveness, given Facebook’s user base and money generated by Facebook ads. Additionally, while Facebook ad rates have increased, they have done so gradually and remained reasonable
