While you run your Facebook ads and campaigns, look for the basic details first, for example – comments and likes on your ads, their impressions, and engagements.
You should also check the click-through rate. Click-through rate is basically when the customer likes your ad and clicks on the link to reach your website.
The more clicks you get, the better is your reach. You can also use Pixel for your help. Pixel is an effective tracking tool through which you can track your analytics. It helps Facebook to get the metrics of your website visitors. You can know the entire process of your visitors on your website.
Pro tip: Pixel can also help you in setting up events like donations, registration, etc. And if someone visits your website and purchases a product, then the pixel reports this action instantly to you!
This is a great feature! With this, you will know when all the customers are most active and what product they’d like to buy more. You can do some research and make strategies for better ads to make more sales.
I hope this answers your question. Happy analyzing!
