In today’s fast-paced and competitive environment, one needs to make wise and informed decisions for their business to reap dividends. Among the many ways of marketing, you can use to expand your business and receive the best return on investment, omnichannel and multichannel are two of them.
It’s essential for marketers to understand the difference between omnichannel and multichannel marketing, as the path to purchase often zigzags across multiple channels and devices, including e-commerce websites, mobile apps, and offline storefronts.
