Ecommerce SEO might seem like a huge task, especially if you already have a website populated with tons of products. Yes, it might take time, but you can speed up the process with a solid strategy.

1. Prioritize pages:
Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific or flagship product, optimize for that product first.

2. Create a workflow:
SEO requires you to meet lots of specific requirements. Choosing keywords, adding metadata, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.

3. Check out the competition:
Your e-commerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and check out their SEO efforts. Identify ways to make yours better.

4. Create Backlinks for ecommerce SEO:
Backlinks are another ranking signal Google uses to determine where your pages belong in the SERPs. The more backlinks you have from high-quality sites, the more authoritative your site becomes. Guest posting on blogs related to your niche is one easy, white-hat way to build links. Simply email the owners of the blogs you’re interested in and offer them three or more ideas for potential guest posts.

5. Reduce Page Load Speed
Page load speed is also a ranking signal. The faster your pages load, the better Google will rank you. How do you decrease page load speed? Focus on subtracting as many unnecessary elements from your page as possible. For example, a huge background image that’s mostly covered by a white body column might not be necessary. Similarly, remove any plugins or add-ons that don’t contribute to your e-commerce business’s bottom line.

If you follow those steps, your e-commerce site will rank better in the search engines and generate more conversions.