As the name suggests, Facebook awareness ads help you increase the brand awareness of your products.
You want to reach as many people as you can with your ad and want them to learn more about you. These are the kinds of ads you should do in the first stage of customer acquisition.
A lot of people don’t understand the importance of these.
Most of them jump directly to the third goal of conversion.
Every ad type is done for a purpose and as a business owner, you should pay attention to that. You can’t make a person buy an unknown product that he has never even heard of.
Conversion will be a faraway thing, you might end up just annoying your possible customers and scaring them away.
That’s why you have to run Awareness ads reflecting the right goal. If you have a new product, you want to start with a brand awareness ad so people know you and your products better.
These can again be categorized into three categories which are –
Brand awareness
Local awareness
Reach
So, Facebook Awareness Ads are important to present yourself as a reliable brand out there in the market. It is used to create strong brand awareness among consumers.
