Hi, Facebook lead ads help in building an email list of leads for your business.
This ad helps your prospect to sign up if they find your product interesting with very little effort. They are not even required to leave Facebook as they form to collect data on Facebook and not on your website.
It is a good and quick way of building a list of leads. But as the followers have not left Facebook and visited your website, you will need something extra to convert them from leads to customers. By using Facebook Lead ads you can drive conversions from your Facebook business page in an easy way.
The effectiveness of these ads is very much dependent on good graphics, perfect messages, and great execution. To increase the result rate, you may seek help from a marketing agency to work with you on this. And if you have enough time and expertise, you can manage this by yourself.
Hope this helps you 🙂