Google ads are an extremely effective way of driving relevant and qualified traffic to your website exactly when people are searching for the types of products or services your business offers. Google offers you paid advertisements which appear in search results on google.com with the use of Google Ads or your advertisement campaigns that appear on other websites through the Display Network and Google’s AdSense program.

Google also offers Display Ads, which appear on the Google Display Network. The Display Network is wide collection of third-party websites that have partnered with Google and have agreed to serve Google ads on their sites. Google ads on the Display Network can be in text, image, video, or some rich media format, and can be targeted differently. This includes remarketing and banner ads that appear often on the targeted audience’s screen.

Google Ads works on an auction system, which takes place every time a user performs a keyword search.

In order to “win” the Google Ads auctions and see your Google advertisement appear for relevant keywords, you’ll need to optimize your Quality Score and bid amount. The higher your Quality Score, in conjunction with your bid amount, the better your ad positioning will be.

Google Ads Costs

The cost of Google Ads vary based on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns and some other factors.

In US, the average cost per click for Google search ads is $2.32 across all industries. In other countries, average costs for Google Ads are often much lower than $2.00.

Therefore, you can boost your ad campaigns with the help of Google ads.
Ads and generate leads and conversions