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I own an e-commerce store and I have recently started to create Facebook ads, can someone help me with what type of Facebook Ad would be best for my online store?
Hi Khushi,
The Facebook Ads Manager can be a little complicated when you get started. When you choose Create an Ad, you’ll see a number of choices.
Initially, I would say focus on Traffic and driving the lowest cost per link click to your website. Engagement has a few different options under it including Page Likes, Post Engagement, and Event Responses. If you are looking to Boost posts or get more Likes, then this is a good choice.
If you have the Facebook Pixel installed and you are ready to track conversions, then you can choose Conversions. Make sure you know the difference between running a Conversion ad vs. Traffic.
The Lead Generation ad is not a bad one to test as well but make sure you know how to get your Leads from your Facebook Page and that you are following up.
Again, you can test your options and see which one gives you the best cost per result.
All the best!
Facebook has more than 2 billion daily active users & spends an average of 50 minutes on Facebook each day.
<b> 3 Facebook ad types that improve sales</b>
Wants to improve your sales using Facebook ads? Either you can hire Facebook ad agency Looking for different ad formats to try? With the help of this article, you’ll discover how three Facebook ad types can help you to drive sales.
<b>i) Carousel ads</b> – The carousel ad is one of the most effective Facebook ad formats for product positioning via remarketing in your sales funnel. Carousel ads are more interactive than the single image or single video format, and typically create more engagement and increase time spent on the ad.<b>ii) Facebook slideshow ad</b> – The slideshow format is open to the most underutilized Facebook ad formats, yet it can boost the effectiveness of your campaign by grouping individual product images into a video. This format works best after your target audience has already visited your product pages. A slideshow creative of the product images on your website coupled with the testimonial part of the RTM method ( Reminders, Testimonials, and Messenger) is a great recipe for increasing sales.
<b>iii) Facebook video ad</b> – It should come as no surprise that video is the most popular type of content on Facebook right now. It seems that every other post in the news feed is some type of video. Facebook video grabs your target audience’s attention in the news feed and then holds that attention for greater engagement. By using videos in your competitors that are using only images to sell their products.
The single video format allows you to use the main video as your creative, and one of the best types of videos for e-commerce is the product explainer video.The video ad format is perhaps the most effective for Facebook PPC, no matter your industry. Facebook offers its Creator Studio tool to help you create a video or a slideshow of photos that will make up a video. You can also create your own video and upload it to Facebook.
regards : google annonsering
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