A campaign is a structure that holds everything together. This is where you determine things like budget and start/end dates. You do not worry about things like targeting, placement or bidding when creating a campaign. Those things come later. A campaign is made up of at least one ad.

More than 2 billion people use Facebook every month, so whatever your business target audience is, you can be sure to find it on one of the group’s platforms.
Now that you know the reasons why you should include a Facebook marketing agency in your digital marketing strategy, let’s discover how to launch Facebook ads campaigns step by step.
i) Choose the objective of your campaign
ii) Choose the audience to reach with your campaign
iii) Choose the placement of your ad
iv) Define your campaign budget
v) Choose the format of your ads
vi) Live/ Launch your Facebook ad campaign
vii) Measure the performance of your ads

Listed below are Facebook demographic statistics of Facebook users-

i) Users ages between 25-34 years represent Facebook’s largest audience.

ii) 73% of college-educated internet users are on Facebook, as are 70% of people earning more than $75 a year.

iii)70 % of Facebook users claim that they visit the site daily, with 49% checking the platform ” several times per day”.

If you do multiple channel marketing for your business, then you simply can’t ignore Google ads.
In order to get maximum results from your Google ads campaigns, you need –

i) To know how different Google ads metrics are calculated
ii) Have to experience oof how Google ads really work
iii) To know, how different campaigns, ad groups, landing pages, and keywords are iv) analyzed and optimized for traffic and conversions.
iv) You have an idea of the Best Google Ads Agency in India to get effective results for your ads.

Now, the question is How do Google ads work?
Basically, in Google ads, you choose target keywords and bid on them, based on the amount of money you’re willing to spend on your ads. You choose keywords that are relevant to your business or phrases that are often used in search queries related to your product or services. When a user performs a search that contains your keywords, your ads will appear above organic search results on search engine result pages. This will help you to increase your potential for attracting more new customers.

Key factors to evaluate your Ad rank –

a) Your bid – When you set your bid, you’re telling Google ads the maximum amount you’re willing to pay for a click on your ads. How much you actually end up paying is often less, and you can change your bid at any time whenever you want to.

b) Ad quality – Google ads also look at how relevant and useful your ad and the website it links to are to the person who will search it.

c) The context of the search – With the ad auction, context matters. When calculating Ad rank, we look at the search term the person has entered, the location of the person, the time of the search, the type of device they are using for the search, and the search results that show on the page, and other user signals and attributes.

d) Ad extension impact – When you create your ad, you have the option to add additional information to your ads, such as phone numbers, or more links to your specific pages on your site.

Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago. From hosting 360-degree videos, selling products via a chatbox, or even serving as a top news source for two-thirds of the adult population.
So imagine the social influence achievable through Facebook in terms of your peer effects, e-commerce business, referrals, customer relationships, reputation, brand awareness, and much more.

Honestly, there are tons of Facebook benefits your business can reap using Facebook advertising. From acquiring new customers to building better brand awareness, Facebook ads help many small businesses grow online today.
Want to know more about the benefits of Facebook advertising? Well, we’re here to give you the best insight.
And frankly, you are probably missing a huge portion of your audience if you are not leveraging all of the benefits of Facebook advertising.

So, how do Facebook ads help?

i) Your customers spend most of their time on Facebook – Let’s begin the facts, 80% of all internet users use Facebook. It has billions of users and most of them check its Facebook page multiple times per day.
Regardless of who your customers are, they are using Facebook . And, they use it every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.

ii) Facebook advertising increases brand awareness – Facebook advertising will significantly build your brand awareness. It’s a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.

iii) Facebook advertising increases website traffic – Facebook advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources. The precision and cost-effectiveness of Facebook advertising make it more beneficial than other sources.

iv) Facebook advertising increases revenue, sales, and leads – Facebook advertising is not a myth. It actually drives revenue, sales, and leads. The unfortunate part is that it is not easy to increase sales through Facebook advertising specialists.
You can easily waste thousands of money and not see any effective results. Because of this, we strongly recommend investing in a social media advertising service or hiring a Facebook advertising specialist.

v) Facebook advertising can lower your cost per acquisition – If you can get Facebook advertising to work for your business, it will likely decrease your acquisition costs.
Because Facebook advertising is so cheap, you can cut out some of the other expensive advertising campaigns you are invested in.

vi) Facebook advertising is measurable – There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for themselves. You will be able to see how many clicks,impressions, and conversions you are receiving.

vii) Facebook advertising increases your customer attribution – Facebook advertising will increase your customer attribution. Attribution is the number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert.
Facebook advertising will help you increase your touchpoints with your audience and lead to more conversions in the future.

viii) Facebook advertising is budget-friendly – If you have a limited social media budget, no need to worry about it because Facebook advertising is budget-friendly. You are in control of your destiny. You can set a daily or lifetime budget. You can easily increase or decrease it at any time.